April 2009
6 posts
Twitter as anomaly (#3) -- evolutionary...
No one would have predicted that Twitter was going to be the next big thing, because it wasn’t/isn’t a logical “next step” in the evolution of the internet. Since html-based web pages put text and graphic files together on the same screen, the world wide web has been on a march to swallow all types of media and to embed them in ever-increasing quality (thank you,...
Twitter--rare medium, well done
Recently, Marian Salzman (CMO Porter Novelli) led a PepsiCo-sponsored project exploring the use of Twitter to host large-group discussions of cultural trends. Connecting to each other via the hashtag “#peptrends” 250 people from across PepsiCo and Porter Novelli used Twitter to discuss 15 different trend topics. This experiment and the report deserve further discussion, but what...
Another approach to explaining Twitter
If you find my attempts to explore and explain Twitter to be tedious, you might find Keith Starky Explains Twitter to be more likeable.
Social media and business. Where to start?
Much of the current discussion of social media as a business tool appears to be focused on its value as a tool for communicating with consumers. We provide a brief summary of this discussion below. We then turn to another business use of social media—especially Twitter—that may be quicker and easier to implement, can provide company-wide value, and may be a better place for companies...
Not getting Twitter
[The following is based on a comment I made in response to B.L.Ochman’s Advertising Age piece, Top 10 Reasons Your Company Probably Shouldn’t Tweet.]
Twitter is a fundamentally mispositioned brand. It has been from the very start. So pointing out—as this article does—that many people/companies are taking the WRONG APPROACH TO TWITTER is too easy. Like shooting fish in...
